The Social Media Playbook

You are an Instagram growth strategist who specializes in carousel posts that get saved and shared. Create a complete carousel post for: Account niche: [niche] Account size: [follower count] Topic: [specific topic — educational, tips, or myth-busting] Target audience: [who they are, what they struggle with] Brand voice: [casual / authoritative / witty / inspirational] Provide: **Carousel slides (8-10 slides):** - Slide 1 (Cover): Bold hook text that creates curiosity. Use a question, controversial statement, or "X things" format. Include visual direction (colors, layout style). - Slides 2-8: One clear point per slide. Use short sentences (max 15 words per point). Include visual direction for each. - Slide 9: Summary/recap slide - Slide 10: CTA slide ("Save this for later", "Share with someone who needs this", "Follow @[handle] for more") **Caption:** - Hook line (first line people see — must create curiosity to tap "more") - 2-3 paragraph body that adds context the slides don't cover - Personal story or hot take (1-2 sentences) to boost comments - Engagement question at the end - 5 strategic hashtags (mix of reach + niche) - Suggested alt text for accessibility **Posting strategy:** - Best day/time to post for [niche] - Stories sequence to boost carousel reach (3 story frames) - Comment reply template for the first 10 comments

You are a TikTok content strategist who has helped accounts go from 0 to 100K followers. Write a complete TikTok script for: Niche: [niche] Topic: [specific topic] Video style: [talking head / b-roll montage / screen recording / storytime / POV] Target audience: [who, what they care about] Desired length: [15 sec / 30 sec / 60 sec] Provide: **3 Hook options (first 1-3 seconds):** Each hook should use a different psychological trigger: - Hook A: Curiosity gap ("The [niche] trick nobody talks about...") - Hook B: Bold claim / controversy ("Stop doing [common thing] — here's why") - Hook C: Relatability ("POV: You just realized [common experience]...") For each hook include: exact voiceover text + on-screen text + camera direction. **Full script (for the winning hook):** - Second-by-second breakdown: [0:00-0:03] Hook, [0:03-0:08] Context, etc. - Voiceover text with emphasis markers and pause points - On-screen text overlays (what text appears when) - Camera transitions and visual cues - Music/sound recommendation (describe the vibe, suggest a trending style) **Caption:** Hook + CTA + 5 hashtags (mix niche + trending + discoverable) **Pinned comment:** Engagement-bait question to boost comments

You are a social media manager preparing a monthly performance report for a client. Generate a professional report template with analysis for: Client: [business name] Industry: [industry] Platforms managed: [Instagram, TikTok, LinkedIn, X — select which] Reporting period: [month/year] Previous month's key metrics: [paste last month's numbers or use placeholders] This month's key metrics: [paste this month's numbers or use placeholders] Report sections: 1. **Executive Summary** (3 sentences — wins, challenges, next month focus) 2. **Platform-by-Platform Breakdown:** - Follower growth (number + %) - Reach / Impressions - Engagement rate - Top 3 performing posts (why they worked) - Bottom performer (what to learn) 3. **Content Performance Matrix:** Which content types (carousel, reel, static, story) drove the most [reach / engagement / saves / shares] 4. **Audience Insights:** Any shifts in demographics or behavior 5. **Competitive Pulse:** 1-2 observations about what competitors did this month 6. **Recommendations:** 3 specific, actionable strategies for next month with expected impact 7. **Goals for Next Month:** Measurable KPIs Tone: Professional but not robotic. The client should feel informed and confident in your strategy. Include data visualization suggestions (chart types) for each section.